Porsche Pulls Out of the 2017 North American International Auto Show

by Jessica Alger on July 25, 2016

PorschePhoto Credit: Autoweek.com

Porsche has officially pulled out of the 2017 North American International Auto Show in Detroit, MI. While in past years they have set up a large exhibit in the Motor City every January, the manufacturer has decided to put their efforts into the New York and Los Angeles shows.

A comment made to a German Magazine “Auto Motor und Sport” quotes Porsche saying that “cost and value of participating in the show didn’t make fiscal sense anymore.”

It appears the draw of Auto shows may not be what it once was as Jaguar, Land Rover, Mini and Tesla also opted not to attend the North American International Auto Show in 2016. Porsche did not release their latest model, the Panamera, at an auto show of any kind. They have decided to feature models at New York and Los Angeles as they have larger crowds than NAIAS.

It was noted that when Porsche was at last years North American International Auto Show they were not allowing anyone to sit in their models which is a change in the norm from previous years.

Auto shows have always been popular with consumers, and manufacturers find value in them. Time will tell if these larger shows will continue or if smaller shows will take their place.

Jessica Alger
Content Manager
AmazonAutoNation.com Ltd.

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