Tesla Master Plans

by Derek Kubik on July 27, 2016

In a previous post about the Tesla Model III I touched on Telsa’s Master Plan, now known as the first master plan:

  1. Create a low volume car, which would necessarily be expensive
  2. Use that money to develop a medium volume car at a lower price
  3. Use that money to create an affordable high volume car
  4. Provide solar power

models_powerwallTesla Powerwall Image From: Tesla.com

Elon Musk created the first master plan for a few reasons. Step one was necessary because that’s all he could afford with the money he made from PayPal without risking other people’s money. While a low volume car also meant a smaller simpler factory. However beyond step one the plan’s main objective was to explain how Tesla’s plans fit into a larger picture. By doing so  it was hoped to it would help spare Tesla from attacks claiming that they only wanted to build cars for rich people.

With the Model III on it’s way and the Tesla Powerwall available, the first Master Plan is in it’s final stage. As such, the Master Plan Part Deux has recently been released. Once again this plan consists of four points:

Integrate Energy Generation and Storage

  • Break down the barriers and combine Tesla and SolarCity into one company in order to provide a “…smoothly integrated and beautiful solar-roof-with-battery product that just works…”

Expand Electric Vehicle to Cover the Major Forms of Terrestrial Transport

  • Address most of the consumer market with the Model III, a future compact SUV and pick up truck
  • Scale up production volumes (team is already heavily focusing on designing the machine to build the machine)
  • Heavy-duty trucks and high passenger-density urban transport – both of which are in early stages of development

Autonomy

  • Through massive fleet learning develop self driving capabilities that are 10 times safer than a human driver

Sharing

  • Once full self-driving capabilities are approved you can add your vehicle to the Telsa shared fleet allowing your vehicle to generate income while you don’t need it

The first Master Plan has been around for 10 years now and it’s exciting to see where Tesla is now. It will be interesting to watch the Master Plan Part Deux unfold and hopefully it will reach completion sooner rather than later.

Derek Kubik
PPC Manager
AmazonAutoNation.com

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